Portugal | Definitive guides
Definitive guides to corporate merch
Five guides that go past the checklist: what the decision actually is, what it costs and what it commits you to.
Definitive guides | 5 pages
The five decisions that shape a programme
Written to be read once before a programme starts and referred back to while it runs.
The corporate merch guide sets out the whole shape of a programme, from the reason for buying to the way the order is measured afterwards. It argues for a defined list of people and a defined number of moments rather than a general intention to be visible, because a programme with a recipient list is a programme that can be planned.
The apparel guide covers the part buyers get wrong most often, which is the garment. Fabric weight, fit, colour, decoration and cost are decided together, and changing one of them late changes all of them. A plain cotton tee starts around 50 units, and the guide works through what a sound specification looks like at that volume.
The events guide covers the calendar problem, the multi language guide covers rolling a programme out across several markets, and the sustainable procurement guide covers which claims survive an audit. Each of them ends with the questions worth asking before money moves.
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Tell us which decision sits in front of you and we will send the guide that answers it.