Merch programmes across the regions of Portugal

Regions and use cases | 15 pages

Regional programmes

The season, the transport and the buyer mix change from one region to the next.

The coast, the islands and the metropolitan area are three different logistics problems. A coastal resort programme depends on a summer season and a delivery window that closes on a fixed date. An island programme depends on a sailing schedule and freight that leaves when it leaves. A metropolitan programme has no transport problem at all and a different one instead, because the delivery has to reach a different address every morning.

The interior and the mountain regions carry their own constraints, mostly around the calendar and the weather rather than the merchandise. A programme in the dry region has to be ready before the heat arrives, and one in the highlands has a short working season and a long road. The specification rarely changes; the delivery date does.

Across all fifteen the merchandise is the same catalogue and the pricing is the same, quoted in EUR excluding 23% VAT. What varies is the recipient list, the season and the transport leg, and each page records those three for its own region.