Portugal | Seasonal programmes
Seasonal merch programmes
Five seasonal programmes, each with its own lead time and its own deadline, which arrives before the season does.
Seasonal programmes | 5 pages
The five seasons
Every season has a production window that starts earlier than the date on the calendar.
Seasonal merch fails on timing rather than on taste. A Christmas gift order has to be in production 8 to 10 weeks before December, because the gifts are chosen in August and picked in October. A summer festival programme has a shorter window but a harder delivery date, since everything has to be on site before the gates open.
The spring programme covers Easter promotions and the fitness season, which is a good moment to reset a merchandise range that has been sitting unchanged since the summer. The autumn programme is the back to office and fourth quarter ramp, and it is where an annual budget is usually spent in one go.
The back to school programme is specific to Portugal and to September. It runs for families, for universities and for the companies that supply both. Across all five the rule is the same: decide the programme at least one production window before the season starts, and the lead time becomes a plan rather than an emergency.
Plan a seasonal programme
Tell us the season, the date and the quantity, and we will work back to a production start.