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Scheduled

ICE Barcelona 2027 merch for exhibitors in Barcelona

For gaming, iGaming, betting and casino delegations that need branded apparel, booth giveaways, lead-capture gifts and VIP kits delivered for the trade show.

Merch planning for exhibitors

Dates
Venue
Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain

ICE Barcelona is the largest B2B gaming industry trade show, with 600+ exhibitors and free trade entry for verified professionals across gaming, iGaming, betting, casino, esports, lottery and sports betting. Portuguese operators, studios and affiliate teams are regulars on the show floor — the deal-flow, the regulation conversations and the supplier meetings span three intense days, and the merch kit has to land at the stand before doors open.

Recommended event merch mix

Booth staff apparel

Branded T-shirts, polos and light layers with size allocation for every shift.

High-volume giveaways

Lanyards, tote bags, notebooks, pens and reusable bottles specified for fast booth hand-out.

Lead-capture gifts

Power banks, charging cables and desk accessories reserved for qualified conversations.

VIP and speaker kits

Premium notebooks, drinkware and compact gift boxes prepared by recipient tier.

Production and venue logistics

Confirm artwork, quantities, packaging and the named receiving contact before production. Fira Barcelona Gran Via has tight build-up windows, vehicle access rules and stand-number signage — these must be checked against the current exhibitor manual. Many exhibitors route their kit to a Barcelona hotel or a local fulfilment address and split it to the stand once access is open.

Planning timeline

  1. 6–8 weeks: lock the item list, quantities and print methods.
  2. 4–5 weeks: approve a physical or production-grade sample.
  3. 2–3 weeks: finish production, quality control and recipient labelling.
  4. Final week: reconfirm the delivery window, consignee, stand number and on-site contact.

Frequently asked questions

How early should we order for ICE Barcelona?

Six to eight weeks is the safe window. January show weeks compress production across Europe, and the bigger the booth, the earlier the freight and the apparel allocations need to be locked.

Can the order go straight to Fira Barcelona Gran Via?

Only after the organiser has confirmed the build-up window, the vehicle access slot and a named on-site consignee. Many exhibitors stage their kit at a nearby hotel and split it onto the stand once the hall is open.

Can we split the order by audience?

Yes. Booth apparel, high-volume giveaways, lead-capture gifts and VIP or speaker kits can be packed, labelled and dispatched as separate allocations so each team gets the right pack on the day.

Is Corp-Merch a partner or official supplier of the event?

No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent ICE Barcelona.

Corp-Merch is an independent supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent the organiser, the venue or any sponsor.

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