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Brand system framework — visual consistency on all merch outputs

A reproducible brand system for merch in Portugal: tokens, palette, decoration matrix, photo standards and approval gates from the Lisbon hub.

Tokens, palette and decoration matrix

Tokens: 1 primary + 2 secondary + 3 accent colours, named with Pantone, CMYK, HEX. Decoration matrix: which decoration method (embroidery, screen, foil, laser, sublimation) applies to which surface (cotton, polyester, ceramic, metal, wood). Photo standards: product on white seamless, 3:2 ratio, ≥3000 px. Approval gates: brand sign-off at concept, mid-production proof, post-production photo set. Pantone Delta-E ≤ 2.5 guaranteed on bulk.

Versioning and asset library

Logo lockups stored in vector (SVG, AI), raster (PNG ≥ 4096 px), embroidery (DST, EMB). Asset library indexed by use-case: shirt-back, cap-front, mug-wrap, packaging-sleeve. Quarterly version bump on system tokens; deprecated versions kept 12 months. All quotes EUR ex-IVA 23% via Portal das Finanças (AT).

Pricing & lead times — Portugal

All quotes in EUR excluding IVA 23% via Portal das Finanças (AT). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Lisbon hub with CTT Expresso/DPD/DHL Portugal nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.

FAQ

Who is this frameworks page for?

Procurement, brand, HR, internal comms and event teams running corporate merch programmes in Portugal.

What is the typical lead time?

Standard 7-10 working days from artwork sign-off; rush 4-6 days at +30-40% surcharge.

Are prices VAT-inclusive?

No — all prices are in EUR excluding IVA 23% via Portal das Finanças (AT); invoices issued day-of-delivery.

Do you ship outside Portugal?

Yes — EU-wide via DHL Express + local couriers. Customs handled from the Lisbon hub.

What MOQ applies?

MOQ from 50 units; volume tiers at 100/250/500/1000/5000 with progressive discount.

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