Merch strategy framework — 12-month corporate merchandising plan
A 12-month rolling merchandising plan for Portugal operations: budget envelopes, supplier scoring, seasonal peaks, audience mix and ESG reporting from the Lisbon hub.
Four pillars of the framework
Pillar 1 — Audience: employees, clients, partners, prospects, media; weight by program objective. Pillar 2 — Calendar: 4 seasonal waves (Q1 kick-off, Q2 events, Q3 RTO, Q4 holiday) + 6 strategic spikes. Pillar 3 — Supply: 2 primary, 3 backup, 1 emergency rush vendor, scored monthly on quality/lead/price. Pillar 4 — Reporting: budget burn, NPS on gifting, ESG metrics, reverse-logistics rate. Annual envelope EUR 80-450k for 200-1500 FTE companies.
Quarterly review cycle
Each quarter close-out reviews: variance against envelope, supplier scorecards, audience NPS, ESG roll-up (rPET %, GOTS %, reverse-logistics %). Adjust next-quarter mix within ±15% before requesting CFO approval. Coordinated from the Lisbon hub with CTT Expresso/DPD/DHL Portugal. Prices in EUR ex-IVA 23% via Portal das Finanças (AT).
Pricing & lead times — Portugal
All quotes in EUR excluding IVA 23% via Portal das Finanças (AT). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Lisbon hub with CTT Expresso/DPD/DHL Portugal nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
Who is this frameworks page for?
Procurement, brand, HR, internal comms and event teams running corporate merch programmes in Portugal.
What is the typical lead time?
Standard 7-10 working days from artwork sign-off; rush 4-6 days at +30-40% surcharge.
Are prices VAT-inclusive?
No — all prices are in EUR excluding IVA 23% via Portal das Finanças (AT); invoices issued day-of-delivery.
Do you ship outside Portugal?
Yes — EU-wide via DHL Express + local couriers. Customs handled from the Lisbon hub.
What MOQ applies?
MOQ from 50 units; volume tiers at 100/250/500/1000/5000 with progressive discount.