How to set merch rules for resellers
Channel-partner merch policy — co-branding rules, MAP pricing, allowed/banned items, approval workflow, audit cycle.
Overview
Reseller-channel merch needs clear rules or your brand ends up on Aliexpress knock-offs. Set: co-branding template (logo lockup, exclusion zones), allowed/banned SKU list, MAP-style pricing floor, mandatory pre-approval, quarterly audit.
Process
Set up: 1) draft co-branding template (lockup zone, exclusion zone, minimum size), 2) allowed/banned SKU list (no firearms, alcohol, gambling unless contracted), 3) reseller-portal pre-approval form, 4) MAP floor per category, 5) quarterly audit of in-market merch (mystery-shopper).
Pricing — Portugal
EUR pricing excluding VAT. Standard lead 5-8 working days, rush production +35% delivers in 3-5 days. Production hub serves the whole country. IVA 23%, e-invoices via Portal das Finanças (AT e-fatura). Lisbon hub.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.