General manager persona
Runs the country/region P&L — local marketing, sales and ops all roll up; merch is the brand-handle for everything that ships.
Who they are
General Manager (country or region GM) reports to global CEO or geo-president, owns P&L for a country or sub-region (revenue from EUR 5M to EUR 500M), employs 50-2,000 people locally. In role 3-8 years in the seat, often 15-25 years in the company. Owns local marketing, sales, customer success, ops and HR.
What they want from a supplier
Wants: a local-language partner who knows the Portugal fiscal stack, ships within EU customs, can deliver to local clinics/factories/offices on a single PO, and can switch quickly when global brand templates roll out a Q3 refresh that has to land in 5 territories simultaneously. Hates: a global partner with no local relationship who misses the SdI/KSeF/FACe/Portal-das-Finanças invoicing requirement and creates a 3-month receivables aging.
Pricing — Portugal
EUR pricing excluding IVA 23%. MOQ tier 100/250. Lead 5-8 days, rush +35%. Production hub: Lisbon.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.