VP product persona
Owns the product portfolio, ships every quarter — uses merch for launches, beta cohorts and engineer/designer hiring.
Who they are
VP Product reports to CEO or Chief Product Officer, runs a portfolio of 3-12 products, ships major releases every 90 days. In role 5-12 years, often founder-adjacent, KPI is revenue from new product, NPS uplift and shipping velocity. Owns the product launch calendar and decides which release deserves a physical activation.
What they want from a supplier
Wants: a merch partner who can turn a Figma file into a Cannes-grade launch box in 3 weeks, ship to the beta-cohort home addresses GDPR-clean, and recover when an engineering slip pushes the launch by 10 days. Hates: a generic vendor who sends pen-and-notebook quotes when the launch is a developer cohort or a chief medical officer cohort.
Pricing — Portugal
EUR pricing excluding IVA 23%. MOQ tier 100/250. Lead 5-8 days, rush +35%. Production hub: Lisbon.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.